Ken Cisneros

Ken Cisneros – Senior Advisor

Ken Cisneros is a Senior Advisor at Sun Acquisitions, where he focuses on sell-side advisory, business valuation, and due diligence coordination for privately held companies in the lower middle market. He works on transactions between $2 million and $30 million in enterprise value, with particular expertise in residential and commercial construction, home improvement services, and manufacturing businesses. Ken brings over 30 years of executive sales and operations leadership experience to his M&A advisory work, including a decade as Channel Chief at Sprint Corporation.

Career Background

Ken spent 10 years at Sprint Corporation as Channel Chief for the Indirect Sales division, where he hired and managed a 90-person organization and cross-functional groups generating $180 million in recurring annual revenue. His responsibilities included building and managing third-party sales organizations selling telecommunications products and complex data solutions to enterprise clients across the United States, including multinational Fortune 500 companies.

Following Sprint, Ken held a series of senior leadership roles across hospitality technology, e-commerce, and SaaS companies. He served as Senior Vice President of Sales at Rewards Network, a marketing and technology platform that powered the dining rewards programs for all major U.S. airlines, providing cashback and airline-mile-based loyalty programs for restaurants, hotels, and retailers nationwide. He also served as National Director of Hospitality at PurchasePro.com, where he managed enterprise procurement software and SaaS applications for the hotel and foodservice industries, including e-sourcing, inventory management, supplier scorecard systems, and point-of-sale integration.

Ken also served as Vice President of Sales at Buyer Interactive, a company building buyer/seller marketplaces and large national group purchasing organizations for the hospitality industry, serving hotels, restaurants, and hospitals. Earlier roles include Senior Vice President of Sales at DDI International (now DollarDays International), an e-commerce platform serving small retailers and charities, and Regional Channel Manager at Zayo Group, managing network infrastructure and data center partnerships across Arizona, Utah, and Texas.

Ken began his career as a business intermediary selling privately held companies to investors — an early foundation in the M&A advisory work he returned to when he joined Sun Acquisitions.

Industry Expertise

At Sun Acquisitions, Ken focuses on several distinct verticals. In residential and commercial construction and home improvement, he has handled transactions involving kitchen and bath remodeling, custom cabinetry, fireplace installation, and full-service outdoor pool construction and landscaping. In residential and commercial services, his experience includes pest control and pool cleaning and maintenance businesses. He also works with home care companies providing nonmedical elderly care, manufacturing and engineering firms, and companies involved in international product design, sourcing, shipping, and logistics.

Ken is also currently managing a cross-border transaction for a Bulgaria-based company, expanding his deal experience into international M&A.

Selected Transactions

In one notable engagement, Ken led the sale of an $8 million revenue specialty trade business operating from two locations in Chicago and Milwaukee, with 50 employees and an extensive network of designers, builders, and lead-generation partners. The 38-year-old company specialized in custom cabinetry, design consultation, project management, and home remodeling services. The transaction achieved a 4x EBITDA multiple on adjusted earnings of approximately $825,000, generating four competing offers. Ken navigated significant challenges during the deal, including alignment between two founding owners, data integrity issues with historical inventory records, and succession risk from the buyers’ need to replace both owners simultaneously. The buyer signed an extended consulting agreement beyond the standard 90-day transition period and leased the retail space from the sellers.

In another engagement, Ken sold a $5.6 million revenue indoor renovation company at a 3.4x EBITDA multiple on adjusted earnings of $768,000, achieving a sale price of $2.5 million. The acquirers were an entrepreneurial husband-and-wife team with a real estate investment background who viewed the business as a vertical integration play for their property renovation portfolio. A critical challenge involved negotiating the transfer of customer deposits for work-in-progress projects, ensuring the buyers were properly capitalized for day-one operations while the sellers received fair value for outstanding commitments.

Ken also led the sale of Griffin Products, LLC, a manufacturer of outdoor living and garden décor products distributed through more than 5,500 retail stores nationwide, to Grace Manufacturing, a precision metal services and medical manufacturing company founded in 1966. The transaction combined Griffin’s consumer product expertise with Grace’s precision manufacturing capabilities.

Recognition

During his corporate career, Ken was a five-time President’s Club winner and was recognized as “Best of the Best,” ranking in the top 1% of individual contributors in an organization of 63,000 employees.

Transaction Profile

Ken handles sell-side advisory, market value analysis, and due diligence coordination, with active cross-border transaction experience. He works primarily with individual buyers and strategic acquirers. His geographic practice spans the Chicago metropolitan area and the broader Midwest, with current deal activity extending internationally.