Andrew Cross: Creating The Perfect M&A Communication Strategy

Episode 73

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There is a lot at stake in getting your communication strategy right during a merger and acquisition. Domenic Rinaldi talks about this critical but oft-neglected aspect of M&A with Andrew Cross, Senior Vice President and partner at Walker Sands, one of the nation’s top integrated marketing firms. Andrew has been involved in a number of M&A transactions, helping clients build a successful communication strategy and execution plan.